Since the early days of the space race, when workers sneaked WD-40® out of the shop, WD-40 Company has grown to nearly 450 people globally with annual sales of more than $400 million.
Very few brands will ever match the popularity of WD-40®. In fact, the variety and uniqueness of uses for WD-40® proved so popular that The WD-40® Book, featuring many user testimonials and the wacky humor of the Duct Tape Guys, was published in 1997.
But WD-40®'s literary legend doesn't end there. The familiar blue and yellow can has been featured in other books ranging from The Big Damn Book of Sheer Manliness (General Publishing, 1997), Polish Your Furniture With Panty Hose (Hyperion, 1995), WD-40® for the Soul: The Guide to Fixing Everything (TV Books, 1999), and Talking Dirty With the Queen of Clean.
However, WD-40® was starting to get a bit lonely as the only product, so in 1995, WD-40 Company acquired the 100-year-old brand 3-IN-ONE® Oil from Reckitt & Coleman.
3-IN-ONE®, with its precise applicator spout, made a wonderful match for WD-40®.